3 Ways to Improve Your Texting Campaigns

Customers are inherently suspicious about marketing texts. Not only are they sent en masse by spammers who purchased their numbers from data aggregators, the content itself can rarely be trusted: it’s full of typos, misleading statements, and links that lead to malware. If you’re going to use texting in your communication to customers and marketing campaigns, you have to carefully take into account this predisposition. Here’s how:

  • Have accurate, concise content. People are automatically leery when one of their first interactions with you is via text. You have to cultivate that impression immediately by having typo-free content that isn’t bogged down by emoticons. Share your message with a clever tagline, leave your action statement, and then leave it at that.
  • Look for unique ways to get customer responses. Not everything has to be about getting five-star reviews or useful information from your customers. In fact, customers will see that as fishing for personal information and generally not respond. Instead, open the door to interaction by asking trivia questions in return for discounts, polls about days for sales or even less directly applicable information. Building a relationship through texts that your customers can trust is more important than information gathering.
  • Vary your content according to platforms. Different types of media should get different offers. Using the same offers on social media and texting means not only will customers not care about the content they receive, it will always seem like an inferior version of the social media message they already received. If you’re trying to ensure complete coverage of your client pool, varying the message still lets you do that.

For more loyalty and marketing program ideas, go to RAFIT Services.

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3 Must-Have Features for Service Company Loyalty Programs

Loyalty programs are traditionally used by companies that sell physical goods. But if you’re in the service industry and you want to find new ways of routinely contacting and incentivizing your customers, loyalty programs can work just as well. Here’s how to build a loyalty program based on your industry:

  • Have an app that provides both communication and incentives. Customers use apps that are easy and provide an initial reason to sign up. They are a convenient house for discounts and free offers, as well as tailored updates about services that interest them. And while releasing an app doesn’t guarantee customer loyalty, not having one acts as a signal to customers that your company doesn’t care about loyalty, regardless of the truth of the matter. 
  • Keep the loyalty plan competitive. No matter what the industry standards are, you have to match them and exceed them. Customer expectations regarding discounts and specialized services for loyal patronage need to be a decisive factor in your packaging. If you don’t meet the basics, even if you think the basics are extensive, then your competitors will look better in comparison.
  • Focus on customer experience. This is actually a weakness that product-based companies have that your service business doesn’t. Customers care more about an enjoyable experience than just the money. Because you provide an experience each time you service a computer, offer subscriptions, or handle another element of your company, you have more cues for starting feedback.

Crafting the right loyalty program can be challenging, especially if you don’t have similar companies as models. Go to RAFIT Services here for more strategies and tips.

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How Does Returning Customer Behavior Differ from New Customers’?

Repeat customers are some of the profitable customers you have, but it can be difficult to lock down precisely how. If you’re in the middle of revamping your advertising campaigns and you want to know who to target and how much you can expect from your investment, setting your expectations is important. Here are some important considerations to keep in mind:

  • Not only do repeat customers make more purchases, they more likely to make another purchase the longer they return. Once customers consider your store to be a trusted vendor, they will keep it in their rotation of shops. This likelihood of making return visits and purchases increases every time: while a first-time customer is only 27% likely to come back a second time, 54% of customers on their third trip will come back to make a fourth purchase.
  • Loyal customers spend more at your store. Whether it’s because of loyalty incentives or because customers prefer your products and services, returning customers spend more. In fact, your 10% most loyal customers spend 300% per occasion than the rest. And, just like with the odds of a customer returning, their per purchase total goes up each time.

80% of the average company’s marketing budget is spent on enticing new customers and reaching out to a new audience. But a sizeable amount of your revenue comes from repeat customers, so it’s better to readjust your marketing campaigns to reach out to one- and two-time customers to start converting them into loyal return customers. Go to RAFIT Services for more strategies and tips.

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Reigniting your Retail Business with Customer Loyalty Programs

According to a recent article in Forbes magazine, retailers are finding it more challenging than ever to find ways to increase growth in a somewhat lackluster business environment. However, one of the proven mechanisms to sustaining and even growing market share remains through an effective customer loyalty program. In this post, we will discuss 3 components of an effective loyalty program for today’s market, along with an action plan.

Core Components of a Great Loyalty Program

There are still customers out in the retail world that value their brand loyalty. The key is to design a loyalty program that will reach out to these customers. According to the Forbes article, businesses need to evaluate their loyalty programs to ensure they contain the following 3 components:

• the program provides appeal to today’s digital consumer,
• it keep up with trends in today’s industries, and
• The program is easy to access.

Devising an Action Plan

The article continues with an outline of four steps for companies to follow when devising an action plan for creating an effective customer loyalty program. The basic steps are as follows:

1. Make the starting point be a measure of the customer experience.
2. Use the gathered customer data effectively by going beyond the loyalty program and incorporating it into the entire organization’s operations.
3. Retain customer interest with fresh content.
4. Design the ideal business model first, then add creative funding.

The great thing about customer loyalty programs is that they work. It is simply a matter of designing and implementing the right program for the right people. Want to know more about devising a customer loyalty program for today’s consumer? Contact us.

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3 Areas in Marketing Where Text Messaging Beats Email

How to use texting to engage with customers Purchased on: Thursday, November 2nd, 2017

Experienced marketers love email marketing for its relatively high ROI and ability to move leads closer to the end of the sales funnel. But there are some areas where text messaging is actually more effective than email. We’ll go over them in this blog.

Customers are more likely to open a text message than an email

Emails can be extremely effective — if subscribers actually open them. According to this infographic, however, the open rate of email is just 20%. Text messages, on the other hand, are opened 98% of the time.

As long as you have a lead’s mobile number, you won’t have to worry whether he’ll see your message. It’s the closest thing to a guarantee you’ll get in digital marketing.

Customers are more likely to respond to a text message than an email

According to the same infographic, customers respond to text messages more than they respond to emails. While only 6% of emails elicit responses from subscribers, 45% of text messages get responses.

So if you send a text message, virtually all of the recipients will see your message. A little less than half of them will respond if you ask them to. With email, however, just one in five customers will open your message and one in twenty will respond if asked.

SMS is faster and more direct than email

Another benefit of text messaging is that you don’t have to spend any time or money on design. It’s entirely text-based, so you’re only focus should be on sending an effective message within the typical SMS constraints.

Email marketing is a great practice. We won’t argue that. But sometimes it’s better to send a text message if you have the option to. For more information about how to use texting to engage with customers, contact us today.

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3 Ways Service Companies Profit From Customer Loyalty Programs

Customer loyalty programs are a big marketing hit for retailers. They get customers in the door and keep them coming back. Loyalty programs make customers feel valued which keeps them buying from you and not the competition. You see loyalty programs for tangible goods like groceries, electronics, and hardware. But, how does the service industry capitalize on this marketing technique?

Repeat customer perks:

Offering customers a punch card for coming back to their store repeatedly is a great way to add an incentive for customers to come back. A sandwich shop could have a punch card for customers, and they receive a free sandwich with the combo meal order every 10th time they order lunch. A salon could have a complimentary service after spending enough money like a free manicure with their next visit. The perk must incentivize customers to come back, spend money to get the perk, make them feel appreciated, and earn the business money.

Referral discount or added service:

If a customer refers a friend to your business give a referral bonus given to that customer. Depending on the type of business you have will determine the type of perk. If you own a sandwich shop you can add a coupon for a percentage off your next meal for the referral. If you are someplace more upscale you may want to shy away from discounting your services as you don’t want to devalue them. Try adding an additional complimentary service to an already pre-existing order.

Members-only club perks:

This is a popular one with the airline industry. The members-only room is where frequent fliers receive free drinks and light snacks in a club room paid for by the airline. This is a great way for customers to feel valued for the money they have loyally spent with that company flying. Being able to relax with free drinks while waiting for their flight is a great way to encourage continued patronage.

Feeling overwhelmed by that next tech launch? Let us help. We provide project management IT service to help your business succeed. Contact us today.

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What We Can Learn from Macy’s New Customer Loyalty Program

Macy’s has long been known for its Star Rewards program. But with disappointing sales over the past few quarters, the company has decided to revamp that program. In this blog, we’ll examine those changes and try to understand what they want to accomplish.

There are levels to reward the most loyal customers
The most important characteristic about the new Star Rewards program is that it rewards customers based on how much they spend at the store. This Business Insider article explains the different levels in the program:

“Shoppers who spend $1,200 or more annually will receive 5% back in store credit, free shipping, 25% off with the store’s “Star Pass” coupons with no restrictions, and even more features starting in 2018…. Those who spend between $500 and $1,200 annually will receive free shipping and the same nonrestricted coupons, and those who spend less than $500 will get 25% coupons with some restrictions.”

Macy’s is clearing hoping to bring customers back in exchange for greater discounts. They’re shooting for an engaging loyalty program, as opposed to a simple one.

It’s exclusive
Macy’s is advertising exclusivity to draw more attention to its loyalty program. The company will host shopping events for its program members and there is also talk about possible online pre-sale for certain items.

It’s demanding
Macy’s Star Rewards will only apply if the customer has a Macy’s credit card. That requirement is pretty exclusive as far as customer loyalty programs go. At the same time, the rewards will automatically set in for customers who are already in possession of a Macy’s credit card.

With its new customer loyalty program, Macy’s is looking to bring customers back at even higher rates by offering varying discounts at different tiers. The program forces customers to have a Macy’s credit card and also offers invitations to exclusive shopping events. To talk more about customer loyalty programs, or anything else, contact us today to learn how we can help you setup a tiered rewards program.

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3 Benefits of Customer Loyalty Programs for Retailers

There’s a reason why customer loyalty programs are growing so popular. In this blog, we’ll look at three different benefits of such programs and explore how they add value to your brand proposition.

Give customers different ways to buy your products

This is a pretty major aspect in the age of digital marketing. People want multiple ways to buy your products in case they don’t want to drive to the store.

In addition, they want to be able to collect their rewards points from online purchases. According to this recent Marketing Land article, offering this feature provides an extra incentive for customers to buy your products online:

“One of the most beneficial parts of loyalty rewards systems, for both the customers and the business owners, is that, depending on the tactics, the rewards can be applied to purchases made online, in person, or both. This provides you with the chance to offer a robust set of rewards for a broader array of clients.”

You can also let customer browse rewards on your site. It’s just another way of adding value to your brand proposition.

Differentiate your business from competitors

When two companies offer similar products, they tend to compete in terms of price. With a customer loyalty program, however, you can differentiate your business so you don’t have to engage in price wars. The program itself will add value to your product, so you won’t necessarily have to match low prices.

Maximize customer lifetime value

And finally, all marketers want to maximize the lifetime value of their customers. The best way to do this is to keep them coming back, which is the exact goal of a customer loyalty program. You may have to invest in a program, but it will pay itself off in the long-run.

To talk more about the value of customer loyalty programs for retailers, contact us today.

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