Experienced marketers love email marketing for its relatively high ROI and ability to move leads closer to the end of the sales funnel. But there are some areas where text messaging is actually more effective than email. We’ll go over them in this blog.
Customers are more likely to open a text message than an email
Emails can be extremely effective — if subscribers actually open them. According to this infographic, however, the open rate of email is just 20%. Text messages, on the other hand, are opened 98% of the time.
As long as you have a lead’s mobile number, you won’t have to worry whether he’ll see your message. It’s the closest thing to a guarantee you’ll get in digital marketing.
Customers are more likely to respond to a text message than an email
According to the same infographic, customers respond to text messages more than they respond to emails. While only 6% of emails elicit responses from subscribers, 45% of text messages get responses.
So if you send a text message, virtually all of the recipients will see your message. A little less than half of them will respond if you ask them to. With email, however, just one in five customers will open your message and one in twenty will respond if asked.
SMS is faster and more direct than email
Another benefit of text messaging is that you don’t have to spend any time or money on design. It’s entirely text-based, so you’re only focus should be on sending an effective message within the typical SMS constraints.
Email marketing is a great practice. We won’t argue that. But sometimes it’s better to send a text message if you have the option to. For more information about how to use texting to engage with customers, contact us today.