[section_dd][column_dd span=’6′][text_dd]With our team of experts, RAFIT provides expertise in the following areas:
Customer Insights and Segmentation:
We help clients understand customer needs and behaviors by developing actionable segmentation and insights. We can define the target customer and area of distinct advantage over competitors—to better inform business decisions and investment allocation.
Product and Category management:
We help firms break down barriers of innovation and improve ongoing customer-led product development so that value proposition is differentiated and meets customer needs.
Pricing:
RAFIT helps resolve the pricing paradox, by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.
Sales and Channel Effectiveness:
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
Marketing and Brand Strategy:
RAFIT Services helps the client to align marketing and brand strategy with business objectives. We ensure that marketing investments are generating returns and reinforcing brand positioning.We also assist in building a loyal customer base through branding that cultivates a strong, trusted image.
Customer experience:
We work with companies to develop a series of positive interactions with their customers to earn their advocacy and consistent delivery of experiences, driving top-line growth.
Loyalty:
We help companies nurture promoters—loyal customers who are more profitable and who are active proponents of their business. We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
We can help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.[/text_dd][/column_dd][column_dd span=’6′][image_dd url=’http://rafitservices.com/wp-content/uploads/2016/05/internetmarketing.png’ animation=’fadeInUp’ duration=’1000′ delay=’0′][/image_dd][image_dd url=’http://rafitservices.com/wp-content/uploads/2016/05/value.png’ animation=’fadeInUp’ duration=’1000′ delay=’0′][/image_dd][image_dd url=’http://rafitservices.com/wp-content/uploads/2016/05/loyality.png’ animation=’fadeInUp’ duration=’1000′ delay=’0′][/image_dd][/column_dd][/section_dd]